When I created Naturus v Addictus, it wasn't because I wanted to start another fashion brand.

It began with a personal journey.

For many years, I was the kind of person who happily wore polyester and other synthetic fabrics. They were affordable, practical, easy to care for and didn't require ironing. Like many people, I rarely questioned what my clothes were made of.

Over time, however, something changed.

I became increasingly sensitive to the way different fabrics felt on my body. The synthetic materials I once enjoyed wearing started to feel uncomfortable. I found myself naturally reaching for linen, hemp, cotton and other natural fibres.

As a fashion and textile designer, I became curious. I wanted to understand why some fabrics made me feel comfortable, relaxed and connected, while others did not.

This curiosity led me to explore the relationship between clothing, wellbeing and the materials we surround ourselves with every day. The deeper I researched, the more fascinated I became by the unique qualities of natural fibres and the role they can play in our lives.

That journey eventually inspired not only the creation of Naturus v Addictus, but also the writing of my book about natural fabrics, wellbeing and conscious dressing.

My love for nature and animals has also had a profound influence on the values behind this brand. I have always felt a deep connection with the natural world, and I wanted to create clothing that reflects greater respect for people, animals and the environment.

Naturus v Addictus is built on the belief that clothing can be both beautiful and meaningful.

I believe that what we wear affects more than our appearance. It can influence our comfort, confidence and the way we experience everyday life.

That is why I choose natural fabrics, timeless designs and small-scale production wherever possible.

Every piece begins with a simple intention: to create clothing that feels good to wear, lasts beyond a single season and helps people reconnect with what feels natural to them.

Thank you for being here and for being part of this journey.

Aga Krogulec
Founder & Designer
Naturus v Addictus